← All Drills

Metric Defense

You have 60 seconds. You proposed the north star metric below. The interviewer is pushing back. Write your defense: why this metric, what it captures, why alternatives are weaker, and what guardrail metrics you would pair it with.

You proposed "Weekly Active Creators" as the north star for TikTok. The interviewer says: "Why not total video views? That more directly measures content consumption."